Wednesday, August 19, 2026

SUMMER CAMP ENDING EXPLAINED (Camp is all about beginnings and endings series)

 

Summers end in Western New York

"I've noticed a major trend recently about movies and TV shows. They all seem to have a social media or YouTube explanation of the "ending explained." The Odyssey ending explained or Ted Lasso ending explained. You have probably seen those. I feel compelled to share with a bit of wit and humor...

"SUMMER CAMP ENDING EXPLAINED"

WARNING: May contain spoilers for the summer camp world.

I have often said, "summer camp is all about beginnings and endings." (Originally borrowed from a good friend and mentor, Brian Carter.)

So, in that spirit and that of the trend to explain all endings... 

What exactly happened at the end of Summer Camp?

Who survived?

What happened to the missing water bottles?

Was the final campfire real?

And most importantly...

What did the ending actually mean?

Don't worry. I  am breaking this down to explain the ending, some clues you may have missed, and talk dive into what that final moment really means.

Let's get into it. Previously on...Summer Camp

First, We Need to Go Back to the Beginning of "Camp is all about..."

To understand the ending, you have to remember how this whole thing started. Back in June, (or perhaps late late May) a group of mostly unrelated people arrived at camp. Some folks knew each other. And I would guess that a few didn't.

Many were pretending they weren't nervous.

They were given matching shirts, perhaps some name tags, cabin assignments and an alarming amount of responsibility with other people's children.

This is important. Because the people you see hugging goodbye and full of emotion during the final scene are technically the same folks we met back on those first days.

Technically, they are not really the same people anymore. (More about that later.)

A Mid-Summer Night's Plot Twist (Shakespeare referenced intended)

About halfway through the season, the story takes a weird turn. Everyone gets tired. Really tired. I mean so tired they get in the loop of I need time off to recoup from being tired and then I need time off to recoup from my time off because I may not really have rested and stayed up too late. Like many of Shakespeare's stories, somewhere on the middle everyone is exhausted, relationships have become unnecessarily complicated, people are wandering around in the woods, and at least three people have no idea what’s going on.

A cabin leader forgets they're on duty. A aquatics leader says something they shouldn't. There's a raining day for 13 days in a row. And as a result our wonderful schedule (redone 11 times last winter/spring) begins to feel less like a plan and more like a suggestion.

And several of our leadership characters seriously question their life choices. While not always intentional, it is part of a bifurcated mission. Many viewers may have missed this.

The middle of the summer is where the writers reveal what the story is actually about. The previews gave us the thought that we were watching a story about running a summer camp. WRONG.

We are really watching a story about people learning to lead other people.

A completely different movie.

The Final Campfire: Here’s What You Missed

Things suddenly get interesting. For the better part of the summer, campfires have mostly involved songs, skits, stories and at least one person trying desperately to get wet wood to burn. And this  one feels different. "Why?" do you ask?

Because the campfire isn't really the campfire anymore. It's a symbol. (Yes, I am going there.) For session after session, folks have been running around trying to get things done.

Check-In or Check-out.

Meals.

Activities.

Cabin assignments.

Schedules.

Problems.

Bed wetting.

Programs.

But now everyone is sitting still.

For perhaps the first time all summer.

And suddenly everyone has that moment where they realize...This is ending.

That's why people who haven't cried all summer suddenly lose it during a slightly off-key version of a camp song they've heard 37 times.

The song didn't change. That individual changed.

The Mystery In The Final Day

The next morning, camp begins disappearing. Bags are packed. Cabins are cleaned. Welcome signs come down. Campers and leaders start saying their goodbyes.

And here's the detail many viewers miss.

Throughout the entire summer, the camp keeps getting louder. More campers and leaders with more energy and activity.

Then the filmmakers (directors) do something brilliant. They play it all backwards.

They reverse it. Cars leave. Cabins empty. The dining hall gets quiet.

Eventually...nothing. There is a silence. (And a lingering energy.)

Because now we're seeing the physical camp without the community that made it camp. It's just a bunch of buildings, fields, bunks., perhaps a lake and some canoes.

And approximately 140 unidentified water bottles.

Which leads us to...

Theory of the Lost-and-Found (Queue music)

There has been a lot of speculation online about the final shot of the lost-and-found table. Personally, I think camp folks overthinking this.

Yes, there are 27 towels. The one shoe. That hoodie everyone knows belongs to Josh even though Josh has repeatedly denied owning it. Some theorize and believe these objects symbolize the pieces of ourselves we leave behind at camp. A genuine possibility.

I have another explanation.

Campers lose an unbelievable amount of stuff. So, sometimes a water bottle is just a water bottle.

But What Really Happened to those Leaders?

This is the biggest unanswered question. We see them hug. We see them cry. They promise to stay in touch. Then they drive away.

So where do they go? To college, back home here or abroad. Perhaps a job or school. This is where the "real world" emerges.

And where I believe, the story gets surprisingly clever. Because the characters (who those leaders became)  believe they're leaving camp behind.

They Are Not.

All those little moments throughout the summer; that leader who sat beside the homesick kid; the person who quietly covered someone's activity; the staff member who finally learned to apologize; that young leader who discovered that leadership isn't about being in charge.

Those weren't filler scenes. That, in fact was the whole story. Camp changes people from beginning to end.

The ENDING explained.

Here's my interpretation. The ending of summer camp isn't really about camp ending. It's about what leaves camp when everyone goes home.

A bunch of folks arrive in June (or late May) thinking they're coming to work at a summer camp. They leave carrying pieces of everyone they met. That phrase. That friendship. That life lesson. Or in my case, that huge mistake that ends as life lessons. The ridiculous inside joke that will make absolutely no sense to another human being. Perhaps a different understanding of who they are.

And that's the twist.

The camp closes. And the leadership doesn't.

The real test of the summer happens after everyone leaves.

Will you notice folks differently?

Will you be of service differently?

Will you lead differently?

Will somebody else be better because you spent a summer learning how to put people before yourself?

Because if your answer is yes...then the summer didn't end.

In fact, it multiplied.

"FIN"




Wait... There’s a Post-Credit Scene

Fade to black. The music plays. Everyone thinks it's over.

TEN MONTHS LATER.

A car pulls into camp. The door opens. A familiar character steps out.They look across the field. They smile. Someone off camera yells:

“HEY! CAN SOMEONE HELP UNLOAD THIS VAN?” The leader sighs. They drop their backpack. And start walking toward the van.

CUT TO BLACK.

SUMMER CAMP WILL RETURN!

Saturday, May 16, 2026

Summer Camp Insights (May 16, 2026)

 Summer Is On It's Way


Every camp professional has a camper they never forget. (Or more)

Sometimes it’s because of what the camper survived.

Sometimes it’s because of who they became at camp.

Sometimes it’s because, for one week, camp became the safest place in their life.

Here’s what I know. As this summer season starts, you are going to find a camper (or more) who sticks in your mind for the next 45 years.

It has been my passion to work in summer camps and outdoor environmental education. Let me tell you about these campers.

“Dirt.” He asked to be called that when he arrived at camp. When campers got off the bus, they would walk up to the campfire circle with their bag lunches while their luggage was offloaded from the buses and the outgoing campers’ luggage would get loaded onto the same buses.

When the incoming campers arrived at the campfire, they would be greeted by myself (I was the program director at that time) and several other staff. While they ate their lunches and drank their first taste of “Bug Juice” that had been thoughtfully prepared by our food service team, I would share with the incoming group, “They squeeze the juice from all the bugs.”

I would review the camp rules, ask who had been to camp before, and ultimately dismiss them by cabin group once I had the all clear that the outgoing group had departed by bus.

It was in the introductions that Dirt made himself known. At that camp, “camp names” were part of the culture. Folks called me “ALF,” who had been a popular TV show and also happened to be my initials. We had Two Tall, Chuck, WingNut, Red, and so many more.

When I asked if anyone had any questions, Dirt stood up and told everyone that his name was “Dirt” and he would only answer to that name. As young as he was, it seemed that he immediately understood that he could reinvent himself at camp and be the best version of himself.

And he was the best version of the best camper you can imagine. Throughout the session, DIRT cheered everyone on, was always first to volunteer for anything, and helped others be the better version of themselves. So much so that one Hike Day (Wednesday) he informed “Red” that he really wanted to stay another session.

We made these arrangements and obtained permission from his guardian for Dirt to stay another session. Red would escort Dirt from the departing group to the arriving group. At that camp, we had a no deadhead bus policy to save on bus costs, and the incoming group would always ride up to camp on the same buses that the departing group would take. So, the time in between was less than an hour as groups transitioned.

It was during this time and while Dirt was at archery (where Red led the activity) that Dirt’s story emerged. For those of us old enough, Dirt’s life was like an ABC afterschool special. (A series of hour-long stories of young people whose lives were challenged by hardship.)

“Red” was a college student and he wanted to help and support Dirt. Red’s own story had faced difficulties and hardship. There was a time later that summer that Red attempted to become a foster parent and take “Dirt” in. As it turned out, at that time, single male foster parents were not allowed and Red’s plans fell apart.

Five Siblings (in foster care) at Camp Edwards. San Bernardino County, California is the single largest county (land-wise) in the 50 states. My camp at that time had arrangements with the foster care system to bring in campers to our different sessions of camp. Over those summers, we had youth who came from every corner of that county.

The oldest brother was 13. Then there were the 10 and 11-year-old sisters, an 8-year-old brother, and a 6-year-old brother. There were three social workers between them and only the 10 and 11-year-olds were in the same foster home. They lived hours apart in different schools and had been separated for three years.

Our camp registrar (EJ) brought them to my attention in the late spring when she discovered that they were all siblings and challenged me with, “What are you going to do about it?” It was a statement more than a question. EJ had already coordinated with the social workers that these siblings needed to be at camp at the same time.

I really had very little to do because they had everything put together and I just needed to sign off on the financial assistance allocation for these five young people.

The camp had a tradition of having an after-dinner program and campfire nearly every night of the week with the exception of the Thursday evening dance night. Our nurse (Jackie, not the TV show), EJ, and our program director, Brian, had already arranged for the five siblings to spend that time at the health lodge for that hour or so each evening. Those six hours for those camp sessions for three years were the only time that the siblings had together as a family all year.

Girl with cigarette burns. My first year at Indian Springs was tumultuous. So many things did not go right and there were so many challenges. Savannah was not one of those challenges. She was a great leader who had grown up at the camp and came back that year as a cabin leader and activity staff. It was clear that Savannah grew up without financial challenges. Everyone has their hills to climb, and I don't want folks to think that Savannah was in any way elitist. She had a heart for children and really wanted to make a difference.

The girl was part of her cabin the very first week of that summer. She was shy and quiet. We had arranged for her to attend through her social worker and found the funds to make sure she had everything she needed to attend camp. The first morning of the first full day of camp, I would check in with leaders about their first night. Savannah indicated that this girl was really shy and hardly spoke.

The highlight of Indian Springs was the spring itself. The entire afternoon block was spent in and around the water. Swimming, canoeing, kayaking, diving, the water slide, and even underwater basket weaving. It was Florida, and afternoons needed water to keep things cool. And the spring was a year-round 72 degrees.

On Tuesday afternoon, Savannah came rushing to the office to talk to me. There were tears in her eyes. She went on to explain that the girl camper had been swimming but always wore a T-shirt over her bathing suit. Savannah thought it was part of her shyness. It was after spring time when they went to the shower room that she saw the girl remove her T-shirt and immediately noticed the various cigarette burns on her back.

Savannah had never seen anything like this and, as part of our abuse awareness training, came to me at the first opportunity to file the report. We followed the procedures and within half an hour we were both speaking to the social worker. The burns were nearly a month old or older and the girl had indeed been removed from the abusive household and placed in foster care.

The unfortunate part for Savannah was that the system did not allow for that information to be shared with us prior to camp. (A story for another time.)

Savannah did get the girl to open up and be a part of camp and felt safe enough to talk to other campers in her cabin. Nothing negative was shared or disclosed, other than she ended up having a positive experience in a safe space.

Camper with chicken in his pockets. Tuesday nights were always baked chicken night at Weona. Lunch, of course, had been “Taco Tuesday.” Eric came to me during dinner and needed to speak with me outside the dining hall. We went out the back kitchen door so campers would not notice our conversation.

He told me that one of his campers had had a piece of chicken and when seconds was called he asked for more. Eric watched this very small camper for his age put two pieces of chicken in his pockets and tried not to let anyone notice. Having never had this situation come up, Eric asked how he should confront the camper.

I suggested that he not confront him at all. I asked him if he would point out the camper and let me know if he could get an open space at the table across from him so I could join them. It was not uncommon for me to sit with different groups throughout meals. We went back in and the LIT for the cabin was across from that camper. The LIT support staff (director) called all the LITs for their evening planning session, so the seat opened up.

“How was dinner?” I asked him as soon as I sat down.

“Really good, I like the chicken best.”

“Did you get enough?”

He looked down into his lap when I asked. I waited a few moments for a response. I then added in, “If you get hungry later, you can always get more, you just have to let Eric know.” Still no response.

“Do you know who I am and what my job is?”

He looked up and said, “You’re the camp director.”

“My job is to make sure that all the campers here are safe and having a good time.”

Still no answer.

“Do you think you could help me do that?”

He looked up and had a quizzical look.

“I need your help with you and everyone in Eric’s cabin. Do you remember the rule from the first day about snacks in the cabins?”

“Yes.” I got a nod and an answer.

“Well, that goes for any food from the dining hall as well.”

With that, he took the drumsticks out of his pockets and placed them back on the table.

He whispered, “It’s not for me.”

It took some back and forth, but ultimately he said that there was always so much food, he didn’t think anyone would notice. He wanted to take the food home for his brother who couldn’t come to camp. I asked Eric to join us and explained that this camper would be picking things from the kitchen each day and we would put it in an ice chest at the end of the session for him to take home to his brother.

I wonder about where life has taken these young people. I have been so fortunate to have many campers and staff team members reach out over the years via social media and reconnect. I do not recall their names other than Dirt, which was his camp name. If I were an artist, I could draw or paint their faces.

If my math is correct, Dirt is 47 now. The oldest of the five siblings is 39. The young lady from Indian Springs is 34, and the young camper from Weona is now 29.

I know that they all had exceptional experiences at camp.

And exceptional means that they had the opportunity to just be kids and enjoy camp.

 

Have a service filled summer. 

Click here to enroll in Servant Leadership SKOOL:







Monday, April 13, 2026

Summer Camp Insights (April 13, 2026)

 


What I’m Seeing Right Now in Camp Leadership
(And A Real Opportunity)


As I’ve been watching patterns this past week, not one big issue, just a series of small shifts that all point in the same direction.

There is an opportunity right now. It isn’t to work harder. It’s to lead more intentionally in the moments that matter.

Because the environment has changed and we are still updating systems that have not changed.

Clarity Is Starting to Matter More Than Energy

It seems that for years, camps could lean on energy. Great leaders with big personalities and high enthusiasm. And that worked in the capacity that it was a perceived path to leading.

Now, when things aren’t clear, leaders don’t always improvise, they hesitate.

And that hesitation shows up in:

  • inconsistent responses
  • delayed intervention
  • uneven group leadership

This lines up with what the American Camp Association continues to emphasize around intentional staff training and consistent practices being key to positive outcomes.

And the Search Institute reinforces that young people experience safety through consistent adult behavior, not just positive energy.

So energy still matters and clarity is what holds everything together.

Belonging Is Happening Faster (Or Not at All)

Another shift that’s hard to ignore, campers are deciding quickly if they feel like they belong.

Not by the end of the week. Sometimes by the end of the first day. Which means staff can’t wait for connection to “build naturally.”

They have to create it early.

Research from the Search Institute consistently points to belonging as a foundational driver of youth development.

And the American Camp Association highlights that early connection is strongly tied to a successful camp experience.

This isn’t extra effort, it is front-loaded leadership.

Leaders Don’t Need More Energy (They Need Better Recovery)

This one is quieter and it’s showing up everywhere. Leaders are arriving with less margin than they used to.

So when the pace of camp hits full speed:

  • patience drops faster
  • decision-making slows
  • tone shifts before behavior does

What looks like disengagement is often just fatigue. Studies are showing that points toward leaders well-being as a critical factor in both safety and program quality.

And broader youth development research continues to show that young people mirror the emotional regulation of the adults around them.

So this isn’t just about leaders. It’s about the entire camp experience.

There’s a Real Opportunity in How We Handle Challenge

Another emerging pattern is leaders want to help quickly. They step in. Smooth things over. Keep things moving.

And that instinct comes from a good place.

But when every challenge is removed:

  • resilience doesn’t build
  • problem-solving stays shallow
  • confidence becomes dependent on adults

We need to continue to highlight how challenge and growth experiences are tied to long-term youth development outcomes. This reinforces that growth happens through a balance of support and challenge.

Not one or the other.

Servant Leader Lens

This is where servant leadership actually matters. Not in theory. In practice.

The opportunity right now is to:

  • Be clearer, not louder
  • Step in earlier, not perfectly
  • Create belonging on purpose, not by accident
  • Protect space for growth, not remove it
  • Build recovery into leadership, not treat it as a break from it

And maybe the most important shift will be that you and your team will lead people through the schedule.

The Question I Keep Coming Back To

If I walked your camp for a day, what would I see:

  • leaders reading moments and responding
  • creating connection early
  • holding clear, steady expectations

Or, would I see:

  • leaders managing tasks
  • relying on energy
  • waiting for things to become obvious

Because those are two very different environments.

FINAL THOUGHT

The more your leadership is built on clarity, consistency, and presence…
the more steady it becomes when things don’t go as planned.


There’s research behind this:

  • American Camp Association - staff training, camper outcomes, and staff well-being research
  • Search Institute - developmental relationships, belonging, and youth growth research
  • Child Mind Institute - This is one of the strongest organizations right now around youth emotional development.
  • Greater Good Science Center - This group focuses on emotional intelligence, resilience, and human connection.

Monday, April 6, 2026

Summer Camp Insights (April 6, 2026)

 

What I’m Seeing Right Now in Camp Leadership
(And Why It’s Starting to Slip)

I’ve been watching a pattern build this past week. Not one big issue.
A bunch of small ones that all point to the same thing.

There is a sense that our staff aren’t struggling with effort. They are struggling with how and when to lead. And if we don’t name it clearly, I believe that we will pour our efforts into trying to fix the wrong problem.

This is not a skill problem. It’s a Timing Problem

I know that staff and leaders know what they’re supposed to do.
  • They’ve been trained.
  • They’ve heard the expectations.
But in real moments?
  • They hesitate.
  • They wait.
  • They look around before stepping in.
And that delay, even just a few seconds; that’s where things start to unravel.

What could’ve been a quick redirect turns into:
  • a behavior issue
  • a group dynamic shift
  • or a situation that now needs intervention
This isn’t about knowledge. It’s about decision-making in real time.

Make sure that you're not replacing Leadership with energy.

When things feel off, staff don’t always know what to do, so, they go bigger.
  • More hype.
  • More volume.
  • More activity.
That can lift a moment. But it doesn’t fix what’s underneath. Because energy can distract. It can’t anchor. So the group rides highs and lows instead of settling into trust.

We’re Also Seeing a Rise in “Nice” Leadership

This one’s subtle and it creeps up everywhere. when staff want to connect with kids. That’s a good thing. But without realizing it, they start avoiding:
  • correction
  • redirection
  • clear expectations
Because they don’t want to lose that connection. So, they stay “nice.” And then what happens?
  • boundaries get tested
  • stronger personalities take over
  • quieter kids disappear
Connection without clarity doesn’t create safety. It has the potential to create confusion.

And Underneath All of It, There’s Fatigue

  • This is the part most people miss. Staff are carrying a lot of energy early. Emotional load.
  • Constant interaction.
  • Always being “on.”
So what looks like:
  • hesitation
  • avoidance
  • overuse of energy
Is often just, depletion. And depleted leaders don’t step in early. They wait. I know I have been guilty of that.

Servant Leader Lens

Here’s where I land on all of this. Servant leadership isn’t about being softer.
It’s about being more intentional in the moments that matter.
 
And that means:
  • stepping in earlier, not later
  • being clear, not just kind
  • reading the moment, not just running the plan
  • giving staff tools to act, not just information to remember
And maybe most importantly, holding the standard while increasing the support. That’s the tension. And that’s the work.

Here is what I have used and what I’d be training right now

If I had a staff group in front of me this week, I wouldn’t add more content.
I’d focus on three things:

1) Act sooner than feels comfortable
Early and calm beats late and intense.

2) Be warm and clear
Care about the person. Hold the expectation.

3) Lead people, not just the schedule
The schedule is a tool. People are the purpose.

That’s it. It's simple. Repeatable. Usable under pressure.

The Question That Matters

If I walked your camp for a day, would I see staff:
  • stepping in early
  • leading with clarity
  • adjusting to the moment
Or, Would I see them:
  • waiting
  • managing energy
  • trying not to get it wrong
Because those are two very different environments.

Final Thought

If your staff only lead when they feel confident, they won’t lead when it matters most.

There’s research behind this:

  • The American Camp Association emphasizes that clear expectations and confident staff intervention are key predictors of positive camper behavior outcomes.
  • The Collaborative for Academic, Social, and Emotional Learning shows that adults who can quickly recognize and respond to social-emotional cues create more stable and supportive group environments.


Monday, March 30, 2026

Summer Camp Insights (March 30, 2026)

 

What I’m Seeing Right Now in the Camp World
(And Why It Matters)

I’ve been paying close attention lately. Not just to what camps are saying, but to what’s actually showing up in staff, in kids, and in parents.

And if I had to sum up this past week in one sentence, it’s this:

We’re still running camp like people haven’t changed. But they have. A lot.

And it’s starting to show.

1) Staff Aren’t Breaking (They are bending Faster)

This isn’t about “kids these days.” That’s lazy.

What I’m seeing is a group of young leaders who care and don’t have the same emotional reps they used to.

They haven’t had to: 

  • navigate real conflict face-to-face
  • sit in discomfort
  • recover and go again

So when pressure hits at camp they hesitate. Or they avoid.

Servant Leader Lens

A servant leader doesn’t say, “They need to toughen up.”

They ask, “Where have I actually trained them to handle pressure?”

Because if we expect resilience… but never build it…

That’s not on them.


2) We’re Overtraining Information (and Undertraining Formation)

Staff week looks great on paper. Week two will tell the truth.

Because knowing what to do isn’t the same as knowing how to handle yourself when things get messy.

We’re training tasks. We need to form people, MORE.

Servant Leader Lens

Servant leadership isn’t about covering content. It’s about who people are becoming under your care.

If your staff leave training knowing more and not growing stronger, you didn’t serve them as well as you could have.

3) Returning Staff Aren’t Automatically Leaders

This one’s a quiet trap. Experience feels like leadership. It isn’t.

There are the returners who are leading. Others are just repeating. Your new staff will follow whatever they see. It's the law of the thirds. One third of your staff can influence the other two thirds. Where your attention goes is where the third that has the greatest impact will thrive.

Servant Leader Lens

A servant leader doesn’t assume. They call people up.

They say: “You’ve been given influence here, now use it to lift someone else.”

Don't get caught in the leadership is tenure. Leadership is when they show responsibility for others.

4) Avoidance Is Becoming the Default

Staff see something small and let it go. Not because they don’t care.

Because they don’t want to make it worse. So they wait. And then it grows.

Servant Leader Lens

Avoidance feels kind in the moment. But it’s not. Servant leadership steps in early, calmly, and with great care.

It says: “I’m willing to be uncomfortable so this doesn’t become something bigger for later.”

That is service.

5) Kids Are Deciding Faster If They Belong

This one matters more than we think. Campers are deciding in the first 24 hours (probably in the first few hours): “Do I matter here?” And when they don’t feel it? They can either disappear or act out.

Servant Leader Lens

Serving kids isn’t about running a great program. It’s about seeing them before they have to ask to be seen.

  • That takes intention.
  • That takes presence.
  • That takes staff who are paying attention.

So What Do We Do With All That?

We don’t lower expectations. That’s not service. That’s avoidance.

We raise support.

We:

  • train recovery, not just performance
  • give language for hard moments
  • create pressure reps in safe spaces
  • make early connection non-negotiable

Servant Leader Lens

This is the tension: Hold the standard. Increase the support.

This is where real leadership lives.


The Question I Keep Coming Back To

If I dropped into your camp for a day what would I see:

  • staff being developed
  • or staff just surviving the schedule?

Because one builds leaders.

The other just fills positions.

Final Thought

Servant leadership at camp isn’t soft. There is a demanding part to it.

Because it requires you to:

  • notice more
  • step in sooner
  • and take responsibility for what others are still learning

And right now? That’s exactly what this generation of staff and kids needs.

Come back next week for more insights.

Click here to enroll in Servant Leadership SKOOL:


SUMMER CAMP ENDING EXPLAINED (Camp is all about beginnings and endings series)

  Summers end in Western New York "I've noticed a major trend recently about movies and TV shows. They all seem to have a social me...